May. 19th, 2008

alexpgp: (Default)
I'm getting ready for the first day of the meeting.

En passant, I must note the following curious item: Prominently displayed on a package distributed during yesterday's flight down to Houston, of Chocobillys Chocolate Chunk "cookies with a cause," is a claim that the product - in addition to being 100% "all natural," which I've come to learn means next to nothing - is... drum roll, please...

70% ORGANIC!

Now, I could see crowing about your product being 100% organic, but what's the big deal about 70%? Is that better than average? And why else might one prefer a product that's 70% organic?

It seems to me the number is there as a way to allow the product to display that it is somehow "organic." And while I would imagine these cookies lean more toward the organic side of the house than, say, your typical Hostess Twinkie (which is, perhaps, an extreme example) I find the method used pretty funny.

The cookies were ok, by the way, even if there were only three of them in the bag.

Cheers...

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