RFID possibilities...
Sep. 1st, 2003 04:18 amThere's been lots of buzz about RFID (radio frequency identification, if memory serves) lately. Part of it has been fueled by statements to the effect that Wal-Mart is going to require them in all of the inventory it stocks. While this may be true, the ubiquitous RFID chip is still a few years away, until the economics of scale bring the price down to a fraction of a cent.
The idea behind the technology is to be able to embed a 128-bit code in a tiny device that is attached to the item being tracked. When the device is "interrogated" by a radio frequency signal, it uses part of the power in the signal to generate a response, which includes its embedded code. To complete the transaction, the response is picked up by the interrogating sensor and the code is extracted and something is done with it.
Unlike the bar codes of today, which can be used to identify cans of Sprite and packages of Winston cigarettes, the RFID technology theoretically has the capability to provide unique number for every individual can of soda and every individual cigarette manufactured. (Heck, one article I read said the technology could provide an ID number for every grain of rice on the planet.)
Fledgling trials using the technology are not going so well, primarily due to privacy concerns. A recent test was to have been done in England, where store customers picking up a package of RFID-coded razor blades from a store display would have their photos snapped; presumably, if a picked-up package never made it through the checkout, one might conclude it was shoplifted, and the photo of the person picking up that package might turn out to be evidence of a crime.
A public outcry caused the store to back down from doing the test, but it got me to thinking of some of the innovative ways the technology might be used, apart from simply keeping track of us and collecting massive amounts of marketing data on us.
As an example, consider that pack of cigarettes I mentioned. Consider legislating a requirement for, yes, each cigarette to have its own RFID chip. Then legislate a requirement for each purchaser of a package to have their identification (e.g., driving license) swiped to (a) prove that the pack had been sold to a legal buyer, and (b) to tie the cigarettes to the buyer.
The added cost and inconvenience would not be a problem because one can do virtually anything to smokers these days and not have to worry about a backlash. Moreover, the data could be used in creative ways, such as: the purchase of a pack of cigarettes might automatically brand one a "smoker" for insurance purposes (the insurance lobby would love this), or for purposes of rationing medical care when the health care system is eventually completely socialized. And this could be done even if the purchaser doesn't actually smoke (e.g., X merely buys a pack for Y because, say, Y is not carrying his ID).
From there on, the sky is really the limit. Public places fitted with appropriate sensors may become verboten to people simply carrying cigarettes, given suitable policies and/or legislation. Or consider this: if a minor is found with a cigarette you bought, you might face a fine (if it's not your kid), or an appointment with the local "child protective services" agency (if it is). Or the littering police may appear at your door with a court summons to appear and explain why one of your cigarettes was found inappropriately disposed of (i.e., on the street).
And I'm sure I am not even scratching the surface of this.
There's a story in here, somewhere.
Cheers...
The idea behind the technology is to be able to embed a 128-bit code in a tiny device that is attached to the item being tracked. When the device is "interrogated" by a radio frequency signal, it uses part of the power in the signal to generate a response, which includes its embedded code. To complete the transaction, the response is picked up by the interrogating sensor and the code is extracted and something is done with it.
Unlike the bar codes of today, which can be used to identify cans of Sprite and packages of Winston cigarettes, the RFID technology theoretically has the capability to provide unique number for every individual can of soda and every individual cigarette manufactured. (Heck, one article I read said the technology could provide an ID number for every grain of rice on the planet.)
Fledgling trials using the technology are not going so well, primarily due to privacy concerns. A recent test was to have been done in England, where store customers picking up a package of RFID-coded razor blades from a store display would have their photos snapped; presumably, if a picked-up package never made it through the checkout, one might conclude it was shoplifted, and the photo of the person picking up that package might turn out to be evidence of a crime.
A public outcry caused the store to back down from doing the test, but it got me to thinking of some of the innovative ways the technology might be used, apart from simply keeping track of us and collecting massive amounts of marketing data on us.
As an example, consider that pack of cigarettes I mentioned. Consider legislating a requirement for, yes, each cigarette to have its own RFID chip. Then legislate a requirement for each purchaser of a package to have their identification (e.g., driving license) swiped to (a) prove that the pack had been sold to a legal buyer, and (b) to tie the cigarettes to the buyer.
The added cost and inconvenience would not be a problem because one can do virtually anything to smokers these days and not have to worry about a backlash. Moreover, the data could be used in creative ways, such as: the purchase of a pack of cigarettes might automatically brand one a "smoker" for insurance purposes (the insurance lobby would love this), or for purposes of rationing medical care when the health care system is eventually completely socialized. And this could be done even if the purchaser doesn't actually smoke (e.g., X merely buys a pack for Y because, say, Y is not carrying his ID).
From there on, the sky is really the limit. Public places fitted with appropriate sensors may become verboten to people simply carrying cigarettes, given suitable policies and/or legislation. Or consider this: if a minor is found with a cigarette you bought, you might face a fine (if it's not your kid), or an appointment with the local "child protective services" agency (if it is). Or the littering police may appear at your door with a court summons to appear and explain why one of your cigarettes was found inappropriately disposed of (i.e., on the street).
And I'm sure I am not even scratching the surface of this.
There's a story in here, somewhere.
Cheers...